Case study · Criminal Defense · El Paso
Carl DeKoatz Law Firm
Website and search presence for an El Paso and West Texas defense practice covering DWI, drug possession, assault and traffic tickets.
dekoatzlaw.com ↗The challenge
Carl DeKoatz defends clients across El Paso and West Texas in DWI, drug possession, assault and domestic violence, and traffic matters — four very different search audiences on one site. The challenge: rank for each charge type without diluting any of them, across a service area bigger than a single city.
What we built
- Website built around charge-specific practice pages: DWI/DUI, drug possession, assault & domestic violence, traffic tickets
- On-page SEO and legal schema for each practice area
- Service-area structure covering El Paso and West Texas searches
- Lead capture wired for the urgent, after-hours searches criminal defense runs on
- Local citation groundwork and Google Business Profile setup
- Part of The Sweet Difference — El Paso local link network
- Podcast production for local presence and authority content
Results
Campaign live — ranking milestones will be published as they land.
At a glance
- Client
- Carl DeKoatz Law Firm
- Industry
- Criminal Defense
- City
- El Paso, TX
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